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An Internet Website – A Business in every way |
03/02/2008 |
This article is an overview of what you need to know when setting up an internet site, including: building your website, hosting your site, promotion and marketing of your site on the search engines, and producing traffic reports of the visitors to your site. |
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Keyword Research Overview |
08/01/2008 |
Keywords are words and expressions that internet surfers use, in order to find, via the search engines, relevant and interesting information. Search engines rank web pages with respect to the keywords used to find them, and the higher the page is ranked, the higher it will appear in the search results. In this series of articles, we will explain in depth the main aspects of Keyword Research. |
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Keyword Research Stage 1 - Identifying Keywords |
08/01/2008 |
The objective of this stage is to identify as many keywords as possible that are connected to your website, and are relevant to your target audience, and to find out how many searches are performed on each keyword, using the search engines, over a give period of time. The greater the number of searches, the higher the chance that surfers will use these keywords to look for sites like yours. This article explains how to identify keywords. |
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Keyword Research Stage 2 - Analyzing the Keywords |
08/01/2008 |
This stage involves adding information about the competitiveness of the keywords that were identified till now, and understanding the importance of the PR (Page Rank) on the potential search results. This article gives a short description of how keywords are analyzed. |
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Keyword Research Stage 3 - Choosing the Keywords |
08/01/2008 |
At this stage, the list of keywords is condensed by using objective measurements found during the analysis, in order to stay focused on the site and its defined target audience. There are a number of factors to be taken into account when choosing the keywords to focus on, and this article explains them. |
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Keyword Research Stage 4 - Using the Keywords |
08/01/2008 |
At this stage, we will make optimal use of the chosen keywords, in the text of the site, its HTML code, in the tags and headers. The goal is to optimize the traffic to your site, and not to draw too much traffic. In other words, effective keyword analysis will help bring quality traffic to your site, which will lead to a high conversion rate, by focusing on specific search expressions. This article describes how to best use the keywords. |
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Keyword Research Stage 5 - Analyzing Keyword Effectiveness |
08/01/2008 |
At this stage, we examine the effectiveness of the keywords we chose, and of the way we used them, by using statistics that are gathered over time, by the site. Here you will find a short description of effectiveness analysis. |
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Removing Information from Search Engines |
06/01/2008 |
Occasionally, a need arises to remove from a search engines database, parts of a website that were mistakenly or incorrectly included in the database, or that have aged. This article will explain how such removals are done, and demonstrate the syntax of the "robots.txt" file. |
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Professional Website Promotion |
30/12/2007 |
You want your website to be top in the search engines. You've heard so many different theories and promises, and you are really confused – what's the big deal? Isn't it as simple as keyword seeding, and registering your site with the search engines? Well, 10 years ago the answer was "Yes", but the industry has come a long way since then. In this article we will explain why professional website promotion really is a big deal. |
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Successful Website Promotion (a Partial List of Factors) |
27/12/2007 |
The goal of most website owners is to have their site ranked top in Google and other search engines.
There are many factors that affect the position of your site, some of which relate to improving each page of the site. In this article, we will examine a few simple actions that can have a very positive effect on the position of each page, and as a result, the whole site. |
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How does Google see the different pages of your site? |
19/12/2007 |
You've invested a lot of time and money in designing and setting up a beautiful website for your business, and now you're waiting for leads from your site. You wait a few weeks, but nothing happens. You search in Google for your business, and you come up almost empty-handed. What is going on?
In this article we will discuss how Google sees your site, and show you a couple of simple tools that you can use to see whether your webpages, or parts of them, are invisible to Google. |
