SEO Simple - Keyword Research Stage 4

At this stage, we will make optimal use of the chosen keywords, in the text of the site, its HTML code, in the tags and headers. The goal is to optimize the traffic to your site, and not to draw too much traffic. In other words, effective keyword analysis will help bring quality traffic to your site, which will lead to a high conversion rate, by focusing on specific search expressions.

After you have chosen which keywords to use, and you have built your focused keyword groups, use the keywords and expressions as follows:

Associate a group of keywords (no more than 3 words or expressions) with a particular page or part of the site that is very appropriate for these keywords.
Use the keywords wisely, without overdoing repetitions of the same expression on a page, which might be interpreted by the search engines as Spam. As a general rule, each keyword or expression should constitute about 3% of the total number of words on the page.
The places in the page in which the keywords can be used are:

§ Title Tag: The title of the page are emphasized in the search results, and the search engines use the title tag to gather keywords, so the title should include the keywords, and also be written in an interesting way that invites the surfer to access the page.

§ Meta Description Tag: In some of the search engines, this tag is displayed as part of the results. Even the engines that do not display this tag do look for keywords in it.

§ Headlines: Headlines and sub-headlines, defined by using the <H1> and <H2> tags, and rich in keywords, are a précis of what is written in the page, and also contain important information about the page or the following paragraph.

§ Body Text: Including the keywords within the text of the page, in addition to the headlines, improves the changes for a high position in the search engine results

§ Emphasis: Use of the tags <b> and <strong> to emphasize (display in bold) keywords, also improves the search results

§ ALT Tag: The only way to add text to a picture is by using this tag. The value of the tag appears when you "mouse-over" the picture on the page.

§ Anchor Text: The test that is displayed for a link. This text is very important, both for the page on which the link appears, and for the page which the link points to.

§ File names and URLs: The file name of the page appears as part of the page's URL (address), and if there are pictures on the page, use keywords for the names of the files of these pictures.

§ Comments: While the page is being written, it is common to write comments between the lines of code. Some of the search engines index these comments, so they can also include keywords. The main thing to remember is to refrain from writing things that we don't want to be displayed in the search engine results.

§ Table Summary: this describes the content of an HTML table in the code. Although people are not usually aware of this description, it is useful for people with disabilities, and is used by text-to-speech applications.

§ Meta Keywords Tag: This tag is becoming less and less important for the large search engines, however there are still search engines that use this tag. If you decide to use this tag, be careful not to use keywords that do not appear on the page. In addition, do not use too many keywords, since this will dilute the density of each keyword on the page.

Write the text naturally, inserting the keywords in logical places. However, do use the keyword slightly more often than you would with normal speech, for example, instead of using words like "it", "the product", etc., use the keyword explicitly.
It is important to use different forms of each keyword, like singular and plural, and different inflections of the word, since most of the search engines differentiate between the forms and return different search results for each one.
If your keyword has a common spelling mistake, include that spelling as well, without giving your audience the impression that the author does not know how to spell! For example, you could write in brackets, near the correct spelling of the keyword, that it is sometimes spelled incorrectly. Another place you can use spelling mistakes is in the Alt tag, since the chance of someone mousing-over, and realizing that there is a spelling mistake is low.
The title and description of the page should not look like a shopping list of keywords or synonyms. It should give a clear and inviting description of what the page is about, so that the person who sees it in their search results will want to read it.
Distribute your keywords throughout the page, and not just at the top of it.

Translated by Debi Zylbermann

Keyword Research Stage 4 - Using the Keywords