"Thank you for the fascinating course that gave me practical tools, useful advice and excellent tips..."
"The seminar was extremely accessible and delivered in simple language that anyone – not only hi-tech people – could understand..."
“The course was rich with practical information and tools that can make a major contribution to promoting a company on the Internet. An understanding of the “secrets” and rules of the game is essential for anyone aspiring for a real presence in this world.”
Complete testimonials list... |
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Search engine optimization as a profession |
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| Training in directing and implementing the entire process of promoting and marketing a website |
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The most complete and detailed course in the country in the area of website promotion |
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Frontal teaching integrated with applied work using the state-of-the-art tools in the field of site promotion |
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76 hours study + 40 hours personal project |
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Graduates of the program will be trained to set up and manage marketing and promotional programs for Internet sites on the leading search engines in the most efficient and professional way.
Graduates will be exposed to the most advanced site promotion methods and will become familiar with the leading tools in the field. In addition, they will learn how to manage a publicity campaign on Google Adwords in an effective way.
Participants will be able to apply the tools they learn in the course in a hands-on way under the close guidance and professional supervision of the course instructor. |
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The following is a partial list of topics covered in the study program
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Day 1: Internet site promotion: a general overview |
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The use of search engines and updated information , search engine optimization and search engine advertising, an overview of the different parameters that determine the ranking of the site page on the search engine, keywords, problems in promoting special websites, the importance of monitoring the behavior of visitors to the site. |
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Day 2: Site reception and study of keywords |
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Yahoo directories, DMOZ, Alexa, documenting and reporting on the state of the site, registering on Google Sitemap, Yahoo Sitemap, considerations in selecting keywords, establishing the effectiveness of keywords |
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Day 3: Keyword Research |
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Sources and tools for Keyword Research, practice in Keyword Research and placement of keywords |
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Day 4: Links |
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Quality links, ways and methods of getting links, mechanisms for exchanging and trading links, Directories and indexes. |
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Day 5: Techniques for promoting sites |
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Use of the site map, promotion of dynamic and Flash sites, changing URL's, updating and removal of details from the search engine. |
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Day 6-7: PPC |
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General overview, Adwords, adCenter, Overture, the structure of Google Adwords, publicity campaigns, focus groups, ads, keywords, opening accounts for beginners and regular accounts, definition of campaign, definition of focus groups, managing ads and keywords, monitoring performances, and optimization of campaign, content network yes/no, focusing on a geographic place, timing, daily budget, Google conversion rate, Adwords Editor, Analytics |
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| For additional details and/or to register, contact Jacki Soikis at 972-4-9573337 or fill in the attached form.
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