It’s easy enough for anyone to open an account with Google and start a Google Adwords advertising campaign. The trick is how to manage such a campaign efficiently so that the investment is worthwhile.
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SEO-Simple’s manager, Jacki Soikis, is an Adwords Qualified Individual. This gives us the necessary professional training to help you get the greatest financial benefit from Google’s advertising program.
These are the stages in setting up and running an advertising campaign for you: |
• Opening an account – We’ll help you to open a Google account if you haven’t already done so. The e-mail on the account will be your e-mail, so you’ll have the freedom to run the campaign yourselves or via another company at any time. We’ll connect your account to our centralized customers’ account, so that we can monitor what’s happening every day. Remember, at any time you can enter your account to see current results and status.
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• Defining strategy –Guided by your advertising budget, target audience, competitors and business environment, we will devise a marketing strategy for you.
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• Doing Keyword Research – We will find the most effective search expressions that attract web site visitors interested in your products or services. The danger of picking the wrong keywords is that you may well get high ranking for them – but they won’t move your business forward. Your keywords may be rarely used, attract the wrong kind of visitors or miss the true benefits of your web site. That’s why skilled Keyword Research is a must. Based on our research results, we will recommend keywords that can push you ahead in Google Adwords.
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• Creating adverts – We will create sets of Adwords adverts, working closely with your marketing people.
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• Creating Landing Pages – We will advise and direct you in creating highly effective Landing Pages, the direct links from your Adwords adverts.
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| • Managing the whole campaign – Leave it to us to fully manage your Google campaign, where you stay fully in the picture. Our management work includes several unique services that give you the most updated and precise information possible: |
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Monitoring for effective keywords: What are the keywords used by the Google surfer that will lead to the desired action (making a sale, registering contact details, downloading software etc). In other words, we find the keywords that lead to the maximum conversion rate.
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Monitoring for effecting adverts: What are the adverts that the surfer is most likely to click on in Google’s sponsored results area and which will deliver the best conversion rate?
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| Monitoring of landing pages: Which are the most efficient landing pages that will contribute to the best conversion rate? |
• Delivering period reports – We give you a clear picture of where you are, what you have already achieved and what’s still ahead of you.
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• Setting up monthly activity - At the start of every month you’ll advise us of your monthly advertising budget for the following month. That will allow us to manage your next Google Adwords campaign.
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• Checking your web stats – If you allow us FTP access to your web site file logs, we’ll link your site to our statistical program ClickTracks to monitor your visitor traffic and all the data recorded in your Google advertising campaign.
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Google Adwords – in good responsible hands with SEO-Simple |
