"Thank you for the fascinating course that gave me practical tools, useful advice and excellent tips..."
"The seminar was extremely accessible and delivered in simple language that anyone – not only hi-tech people – could understand..."
“The course was rich with practical information and tools that can make a major contribution to promoting a company on the Internet. An understanding of the “secrets” and rules of the game is essential for anyone aspiring for a real presence in this world.”
Complete testimonials list... |
|
 |
Search Engine Optimization Seminar |
|
|
| Do you want your site to appear 1st on Google? Can you ensure this? |
| |
 |
Designed for website owners, marketing, sales and advertising personnel and website designers |
|
Will provide you with powerful knowledge and tools to promote and market sites on the major search engines |
|
More than 300 participants in 13 seminars to date |
|
 |
|
|
List of topics covered in the seminar
 |
General Overview |
|
|
Use of search engines and updated information, search engine optimization and search engine advertising |
|
Contents |
|
|
The amount and quality of the content, uniqueness, topicality, placement of text on the page, emphases, headings and pictures on the site. |
|
Keywords |
|
|
Use of keywords in different elements on the page, selection of keywords, tools to select and analyze keywords |
|
Links |
|
|
Incoming and outgoing links, quality and quantity of links, indexes and directories, link exchanges , tools to manage and monitor links |
|
Promoting special sites |
|
|
Flash sites, dynamic sites, indexes and portals |
|
Avoiding Search Engine Spam Techniques |
|
|
Cloaking sites, spamming search engines, site redirection Farm links and penalties |
|
Google |
|
|
Page Rank, data centers, SandBox effect, GoogleBot and MediaBot - Google spiders, Bombing Google, the Google dance and various Google updating, page quality measure and tracking of site pages |
|
Site Traffic Analysis |
|
Summary outline for search engine optimization |
|
Open forum for questions and answers |
|
|
| For additional details fill in the below form:
|
|
|
The seminar lasts one full day and is held in one of the hotels in the country. During the seminar hot drinks, cakes and lunch are served at the hotel. |
|
|
