"Thank you for the fascinating course that gave me practical tools, useful advice and excellent tips..."
"The seminar was extremely accessible and delivered in simple language that anyone – not only hi-tech people – could understand..."
“The course was rich with practical information and tools that can make a major contribution to promoting a company on the Internet. An understanding of the “secrets” and rules of the game is essential for anyone aspiring for a real presence in this world.”
Complete testimonials list... |
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Advanced seminar in search engine optimization |
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The seminar is intended for anyone who completed the basic seminar on search engine optimization. In this seminar, we will focus and specialize in a number of fields of critical importance which demand prior experience and knowledge in search engine optimization.
Participation in this seminar for those who were not in the first seminar is conditional on passing a short test (by phone) given by the lecturer and seminar developer. |
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List of topics covered in the seminar
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Keywords Research |
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What are the considerations in selecting keywords for different site pages? How can you determine the quality of keywords? What are the sources and tools for locating keywords today? A detailed explanation accompanied by examples for conducting keywords research. |
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Site promotion: from principle to practice |
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Links |
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The importance of links and their quality, methods for finding quality partners, link mechanisms, monitoring links |
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Promotion of dynamic sites and Flash sites |
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Is it possible to promote a Flash site? How? What are the best ways to promote dynamic sites such as portals, retail sites and catalogues? |
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Landing pages |
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For whom are Landing pages intended? What is their importance? How do you write a Landing page and what precautions do you need to take? |
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Google Sitemap |
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Exposure to some of the most important tools Google offers, Moving pages and sites to a new address.
There are many circumstances that bring about the need to change a URL address: a move to a different domain, a change in the structure of the site, or a transition to a new technology. Whatever the reason, these changes can lead to the total obliteration of the “points” accumulated by those pages on search engines. In this lecture, we’ll learn how to contend with this problem. |
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Removal of details from the Google search engine |
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The hottest information sources on the Net, some of which are free and some of which are on a paying basis. |
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The seminar lasts one full day and is held in one of the hotels in the country. During the seminar hot drinks, cakes and lunch are served at the hotel. |
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