"Thank you for the fascinating course that gave me practical tools, useful advice and excellent tips..."
"The seminar was extremely accessible and delivered in simple language that anyone – not only hi-tech people – could understand..."
“The course was rich with practical information and tools that can make a major contribution to promoting a company on the Internet. An understanding of the “secrets” and rules of the game is essential for anyone aspiring for a real presence in this world.”
Complete testimonials list... |
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Google AdWords |
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| How to advertise effectively on Google network |
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Intended for site owners and for marketing, advertising and sales personnel |
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Provides a vast array of knowledge and tips for effective advertising on Google |
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A full day of instruction by a qualified Google advertising professional |
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| Learn how to effectively use Google’s advertising network, which enables you to bring your ads to the attention of people who are attracted to your products or services as soon as they show the first sign of interest. This tool enables you to reach an enormous number of people all over the world, and to manage an advertising budget with full control and maximum flexibility. Everyone can open an account on Google’s advertising network and run an advertising campaign. The trick lies in managing the campaign effectively so that the money invested brings a positive return. |
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List of topics covered in the seminar
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The advertising network (AdWords) and Google’s search network |
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Opening an advertising account on Google |
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Defining an advertising campaign on Google’s search network (focusing on keywords/sites, area, language and time) |
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Creating advertisements |
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Monitoring the results through the use of different tools offered by Google (keyword use, reports, conversion rate monitoring) |
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Optimization |
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Google Analytics |
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How to become a qualified Google advertising professional |
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The seminar is intended for those who are interested in advertising on the Google advertising network in an efficient way. No technical background is necessary beyond experience surfing on the Internet.
The seminar lasts one full day and is held in one of the hotels in the country. During the seminar hot drinks, cakes and lunch are served at the hotel. |
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